From Humble Beginnings to a Thriving Legacy
This year marks an extraordinary milestone—20 years of Arbor Aesthetics Tree Service serving the Omaha community with heart, hustle, and a commitment to excellence. What began as a one-man operation with a hand saw, a ladder, and a borrowed pickup truck has blossomed into a thriving tree care company with deep roots and a strong, values-driven team. Our founder, Jeff, literally taught himself the ropes—demonstrating the kind of grit, growth, and determination that defines the American dream. His journey is not just one of entrepreneurship, but also of personal recovery, courage, and tenacity.
In 2013, everything changed when Jeff met Amy. When she made the bold decision to leave her career as a graphic designer and join Jeff full-time, it was like rocket fuel for the business. Together, they became an unstoppable force, combining Jeff’s craftsmanship and loyal customer base with Amy’s creativity, and high operational standards. From that pivotal moment, Arbor Aesthetics has been on a steady trajectory of growth, guided by a shared vision that they, and everyone who would become a part of their story, were “Better Together.”
Foundations of Values and Purpose
Over the years, our core values have evolved, but three have stood the test of time: Courage, Ownership, and Show Up and Serve. These values are more than words—they’re the daily compass guiding our work, our culture, and our relationships. Fueled by personal growth and a passion for learning, we’ve built a team that’s as committed to each other as we are to our clients. That’s why our purpose is “Meaningful Growth for People & Trees.“
As we celebrate 20 years in business, we honor where we came from and embrace where we’re going. Here’s to the next chapter—full of new challenges, deeper roots, and continued growth. Thank you for being part of our journey and our inspiring our promise of “Beautiful Trees for Life.”
